Exploring AI strategy, content marketing engines, and business technology.
Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since...
I was really excited to finally get a chance to chat with Chuck Frey. We’ve been in each other’s orbits for probably a decade, but we haven’t actually spoken...
Ever have those fan boy/fan girl moments where you get to talk with someone who you’ve admired for years? Yeah that was this episode. I got to talk with none...
This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person gro...
I was thinking about how I approach writing, how I approach what we call blogging now (aka content marketing). It's just not the same. I've noticed the posts...
It’s been a while, but I thought it was time to podcast again I love making podcasts. My first one was my “Walkabout Podcast” I started in 2005 and ran for a...
Lack of process is the kryptonite to any content marketing strategy I’ve seen it happen time and time again. People develop a great content strategy then not...
This is how I’ve approached SEO for over a decade. No matter what Google does with its algorithms, the content I write ranks. I follow Matt Cutts’ advice fro...
In the decade plus I've been doing content marketing for startups, SMBs, and enterprises, there's one sure thing that will derail any content marketing effor...
Life gets in the way. My goal, as I ramp up my content marketing and freelance writing business, was to post here everyday. Following the example of Mark Eva...
I'm working on a content creation engine program for SaaS companies. As I've been gathering my thoughts on what makes a great content engine, I've hit on fiv...
It's hard to write for clients if you're always in your own head. But, not just your head, but your voice. The voice in your head that's speaking while you'r...