Practical insights, guides, and commentary on AI enablement, content strategy, and business technology.https://www.trishussey.com/en-ushttps://www.trishussey.com/posts/how-to-build-your-own-web-app-in-five-easy-steps/https://www.trishussey.com/posts/how-to-build-your-own-web-app-in-five-easy-steps/Setting up GitHub and choosing your AI-enabled coding toolset I can’t code my way out of a wet paper bag. I’ve tried. I’ve lived through the eras of Perl, Ja...Sun, 24 May 2026 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/i-made-a-chrome-extension/https://www.trishussey.com/posts/i-made-a-chrome-extension/And You Can Too. For free. And it's not hard at all. Towards the end of last year, I had this crazy idea to automate finding and storing articles I think are...Sun, 17 May 2026 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/we-need-to-teach-ai-differently/https://www.trishussey.com/posts/we-need-to-teach-ai-differently/We can’t teach AI the way we taught Windows; the old models just don’t apply. I think a lot about how to teach technology to people. I’ve been doing it for o...Fri, 17 Apr 2026 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/why-you-need-an-heir-and-a-spare-for-your-ai-toolkit/https://www.trishussey.com/posts/why-you-need-an-heir-and-a-spare-for-your-ai-toolkit/It's not convenient, but it is necessary. I was listening to a Wall Street Journal tech update podcast, and they were talking about the increasing cost of co...Thu, 16 Apr 2026 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/the-new-marketing-skill-isnt-prompting-its-building/https://www.trishussey.com/posts/the-new-marketing-skill-isnt-prompting-its-building/And now we can build even faster and easier than ever—and it's awesome. A friend of mine posted on LinkedIn about running AI workshops with clients. Workshop...Tue, 24 Mar 2026 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/which-ai-should-you-pay-for-heres-my-honest-answer/https://www.trishussey.com/posts/which-ai-should-you-pay-for-heres-my-honest-answer/I don't think it will surprise you, but it's also not what you might expect either. In nearly every workshop I hold, the same question comes up: > Which AI s...Fri, 13 Mar 2026 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/not-every-problem-needs-a-smart-solution/https://www.trishussey.com/posts/not-every-problem-needs-a-smart-solution/Or how imploding an Artifact reminded me to not overthink things > If you'd like access to the premium content mentioned, subscribe to 30 Plus Days of AI on...Sat, 07 Mar 2026 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/stay-curious-the-ai-capability-gap-is-closing-faster-than-you-think/https://www.trishussey.com/posts/stay-curious-the-ai-capability-gap-is-closing-faster-than-you-think/Ted Lasso said a lot of smart things, "stay curious" but might be the best advice for today Anthropic released a really fascinating study today on AI, employ...Fri, 06 Mar 2026 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/i-hate-giving-ai-lectures/https://www.trishussey.com/posts/i-hate-giving-ai-lectures/But I Love Doing AI Workshops > Get on the waitlist to attend the first sessions of Basecamp Canada! I’ve been teaching technology for over fifteen years. Fr...Wed, 04 Mar 2026 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/were-all-just-making-this-up-as-we-go-along/https://www.trishussey.com/posts/were-all-just-making-this-up-as-we-go-along/And that’s not just a good thing, that’s the point I kneecapped my Claude Writing Project about thirty minutes after I gave it an “upgrade.” Here’s what happ...Mon, 02 Mar 2026 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/basecamp-canada-launched-practical-ai-training-without-fluff-or-hype/https://www.trishussey.com/posts/basecamp-canada-launched-practical-ai-training-without-fluff-or-hype/Three things I want you to know and stuff I'm still building I’ve been quiet for a bit. A lot going on, like being heads down building a lot of AI training m...Sat, 28 Feb 2026 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/somethings-happening-here-and-its-actually-very-clear/https://www.trishussey.com/posts/somethings-happening-here-and-its-actually-very-clear/AI is being adopted in companies faster than anything, ever. It’s time to gear up and get to it. Like everyone else and their brother, I have my own take on...Sun, 15 Feb 2026 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/announcing-the-launch-of-30-days-of-ai-email-series-and-premium-substack/https://www.trishussey.com/posts/announcing-the-launch-of-30-days-of-ai-email-series-and-premium-substack/Learning AI is crucial today, here's I can get you there in 30 days. I’m really excited to announce and launch my first premium Substack offering—30 Plus Day...Thu, 08 Jan 2026 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/things-i-want-to-do-in-2026/https://www.trishussey.com/posts/things-i-want-to-do-in-2026/Not resolutions, more like how to move the ball down the field I’m not a fan of New Year’s resolutions. I used to make them, but over the years I’ve slowly s...Thu, 01 Jan 2026 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/how-to-use-ai-every-day-and-not-feel-like-its-work-part-2-the-next-five-things/https://www.trishussey.com/posts/how-to-use-ai-every-day-and-not-feel-like-its-work-part-2-the-next-five-things/I didn’t think I’d have more to say, I guess I was wrong. I didn’t intend for this to be a series, but as I was reading “Part 1,” I had some ideas that could...Mon, 22 Dec 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/no-more-blank-page-stress-4-steps-to-go-from-scattered-thoughts-to-polished-post-with-ai/https://www.trishussey.com/posts/no-more-blank-page-stress-4-steps-to-go-from-scattered-thoughts-to-polished-post-with-ai/Talking it out is an easy way to capture your thoughts and create great content—or other stuff. And you probably have everything you need on hand. I got this...Mon, 15 Dec 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/the-craft-framework-practical-ai-prompting-for-marketers/https://www.trishussey.com/posts/the-craft-framework-practical-ai-prompting-for-marketers/To get more out of AI, you have to put more into it. CRAFT gives you a framework for giving AI tools the context they need to do the job. Plus bonus free, no...Wed, 10 Dec 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/my-ai-enabled-process-to-make-a-marketing-lead-magnet-in-an-afternoon/https://www.trishussey.com/posts/my-ai-enabled-process-to-make-a-marketing-lead-magnet-in-an-afternoon/I went down a rabbit hole so you don't have to. I’m going to give you fair warning before we start. The process I went through to make this lead magnet was r...Mon, 08 Dec 2025 00:00:00 GMTMarketing & ContentIndustry Insightshttps://www.trishussey.com/posts/how-to-use-ai-every-day-and-not-feel-like-its-work/https://www.trishussey.com/posts/how-to-use-ai-every-day-and-not-feel-like-its-work/It's just another tech habit to build. And the first step is probably right in front of you. If you open LinkedIn right now, you’re going to see a litany of...Fri, 05 Dec 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/google-is-finally-beating-microsoft-as-a-leading-workplace-app/https://www.trishussey.com/posts/google-is-finally-beating-microsoft-as-a-leading-workplace-app/Gemini 3.0 and the rest of Google's AI tools are eating everyone's lunch—Microsoft's included—and that will change how work gets done in the AI era. Microsof...Sun, 30 Nov 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/curiosity-is-the-only-superpower-that-matters-today/https://www.trishussey.com/posts/curiosity-is-the-only-superpower-that-matters-today/You can learn anything, but you have to be curious first. Without curiosity, skills are just checklists on a resume. Update Nov 19: Here is the link to Mark’...Tue, 18 Nov 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/subject-notice-of-capability-upgrade-asset-availability/https://www.trishussey.com/posts/subject-notice-of-capability-upgrade-asset-availability/Classification: PUBLIC / NON-SENSITIVE Reference: OPERATION MOVEABLE FEAST Subject: NOTICE OF CAPABILITY UPGRADE / ASSET AVAILABILITY Classification: PUBLIC...Mon, 17 Nov 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/why-notebooklm-could-become-your-next-hub-for-all-your-work/https://www.trishussey.com/posts/why-notebooklm-could-become-your-next-hub-for-all-your-work/This might have been Google's plan all along. The Gemini-powered RAG for all your research, work, and data. I think NotebookLM might be the most under-apprec...Sun, 16 Nov 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/my-podcasts-audience-was-tuning-out-ai-gave-me-the-time-to-fix-it/https://www.trishussey.com/posts/my-podcasts-audience-was-tuning-out-ai-gave-me-the-time-to-fix-it/Better tools make faster work to have the time to make stuff that matters I’ve been in the content game for a long time. Long enough to know that you can’t f...Mon, 27 Oct 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/the-5-ps-of-ai-adoption/https://www.trishussey.com/posts/the-5-ps-of-ai-adoption/It takes five things to make AI work at work: preparation, practicality, purpose, people, and patience I gave a talk on AI recently, and as I was answering q...Thu, 16 Oct 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/your-marketing-isnt-working-because-your-brain-has-too-many-tabs-open/https://www.trishussey.com/posts/your-marketing-isnt-working-because-your-brain-has-too-many-tabs-open/You can’t juggle it all and expect to have space to think about anything. Maybe a fractional CMO is the answer? Your day starts with a crisis in sales. Then...Wed, 15 Oct 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/content-calendars-planning-and-ai-work-slop/https://www.trishussey.com/posts/content-calendars-planning-and-ai-work-slop/Yes, you can use AI for content calendars and planning, but that's not the whole thing. I saw a great post on LinkedIn today by Rachel Sparacio-Foster that j...Thu, 09 Oct 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/no-random-acts-of-marketing/https://www.trishussey.com/posts/no-random-acts-of-marketing/It’s process, not AI, that fixes this (but AI can help) Every marketing team is guilty of this, doesn’t matter if you’re one person or 100. Random acts of ma...Sat, 27 Sep 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/reaching-the-end-of-the-dmsc-chartered-marketers-course-successfully/https://www.trishussey.com/posts/reaching-the-end-of-the-dmsc-chartered-marketers-course-successfully/It wasn’t what I expected; it was better This essay was the last—non-graded—assignment to complete all my coursework to earn my Chartered Marketer designatio...Sat, 13 Sep 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/ill-never-go-back-to-learning-the-same-way-again/https://www.trishussey.com/posts/ill-never-go-back-to-learning-the-same-way-again/Being part of the Chartered Marketers Program opened my eyes to what AI-powered learning can really be like. And it’s awesome. Plus a new, free workshop for...Fri, 29 Aug 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/hi-im-tris-and-im-a-prompt-hoarder/https://www.trishussey.com/posts/hi-im-tris-and-im-a-prompt-hoarder/Endless inspiration, but you have to give back too I love finding and collecting prompts. Organizing them is something else entirely—I’m using Javelin now, t...Wed, 20 Aug 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/smashing-the-machines-in-portland-wont-stop-the-future/https://www.trishussey.com/posts/smashing-the-machines-in-portland-wont-stop-the-future/Smashing the Machines in Portland Won’t Stop the Future Last week in Portland, Oregon, something happened that felt ripped from the history books. A reaction...Tue, 19 Aug 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/we-need-more-than-ai-answers-we-need-ai-guides/https://www.trishussey.com/posts/we-need-more-than-ai-answers-we-need-ai-guides/We aren't going to get better AI adoption by just winging it Navigating the AI Maze: Why Every Marketing Team Needs a Guide A couple of fantastic posts from...Wed, 13 Aug 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/chatgpt-5-is-here-but-lets-not-distracted-by-the-shiny-new-thing/https://www.trishussey.com/posts/chatgpt-5-is-here-but-lets-not-distracted-by-the-shiny-new-thing/Just because because the hammer is fancy, doesn't mean it's better Disclosure: I created a prompt do be a co-writer for me. It’s trained on my style, my quir...Sun, 10 Aug 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/announcing-my-first-hands-on-ai-workshop/https://www.trishussey.com/posts/announcing-my-first-hands-on-ai-workshop/I am extremely excited to announce the official launch of my hands-on AI for Content Marketers Workshop. This workshop was born out of the work I did develop...Fri, 27 Jun 2025 00:00:00 GMTAI Tools & WorkflowsIndustry Insightshttps://www.trishussey.com/posts/vibe-coding-games-isnt-frivolous-its-essential/https://www.trishussey.com/posts/vibe-coding-games-isnt-frivolous-its-essential/Learning by doing to see what’s possible I started “vibe coding” before I even knew the term. My first foray was moving multivariate stats analysis of podcas...Mon, 02 Jun 2025 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsMarketing & Contenthttps://www.trishussey.com/posts/solving-my-problems-first/https://www.trishussey.com/posts/solving-my-problems-first/If you want to really understand what AI can do, you have to do it for yourself first. No, this post isn’t about me working through mental/emotional baggage...Tue, 27 May 2025 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsMarketing & ContentLeadership & Teamshttps://www.trishussey.com/posts/are-you-a-carriage-maker-or-a-car-dealer/https://www.trishussey.com/posts/are-you-a-carriage-maker-or-a-car-dealer/Henry Ford showed the world how to make things, now AI is unmaking them One of the themes I talked about in my post about the state of finding and hiring for...Mon, 05 May 2025 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsMarketing & ContentLeadership & Teamshttps://www.trishussey.com/posts/hiring-today-is-like-playing-darts-blindfolded/https://www.trishussey.com/posts/hiring-today-is-like-playing-darts-blindfolded/Do we even know what we’re aiming at? Right now I’m on the “looking for work” side of the job market table, but I’ve been on the other side too. I’ve hired p...Fri, 02 May 2025 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsLeadership & Teamshttps://www.trishussey.com/posts/there-is-no-such-thing-as-a-secure-encryption-backdoor/https://www.trishussey.com/posts/there-is-no-such-thing-as-a-secure-encryption-backdoor/> I wrote this post nearly 6 years ago while working for a company in the encrypted messaging space. That company is no longer around and has a problematic h...Tue, 22 Apr 2025 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/5-reasons-why-your-content-engine-is-failing/https://www.trishussey.com/posts/5-reasons-why-your-content-engine-is-failing/If you want your company to even have a chance of getting its message out, you have to create great content. The definitions of what “great” and “content” me...Sat, 19 Apr 2025 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/why-you-need-me-to-write-for-you/https://www.trishussey.com/posts/why-you-need-me-to-write-for-you/I'm just going to put this out there, I see a lot of people looking for a copywriter/content marketer/word wizard to boost/start/lead their content marketing...Tue, 15 Apr 2025 00:00:00 GMTIndustry InsightsMarketing & ContentAI Tools & WorkflowsLeadership & Teamshttps://www.trishussey.com/posts/the-secret-to-success-is-reinvention/https://www.trishussey.com/posts/the-secret-to-success-is-reinvention/I gave a career day talk at Imagine High, the local arts and technology high school here in Chilliwack. This is the kind of school where the kids who don't f...Mon, 14 Apr 2025 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsMarketing & ContentLeadership & Teamshttps://www.trishussey.com/posts/generative-ai-today-makes-me-think-its-1997-all-over-again/https://www.trishussey.com/posts/generative-ai-today-makes-me-think-its-1997-all-over-again/Websites were a dog’s breakfast back then, but they had to be to get here now Update March 26: Long-time colleague Richard MacManus wrote on Cybercultural ab...Tue, 25 Mar 2025 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/here-we-are-all-over-again/https://www.trishussey.com/posts/here-we-are-all-over-again/You might say I’m a bad blogger. I talk about writing everyday. I talk about what it takes to keep improving your craft. And yet, my blog here has languished...Thu, 20 Mar 2025 00:00:00 GMTIndustry InsightsMarketing & ContentLeadership & Teamshttps://www.trishussey.com/posts/mark-evans-on-the-rise-of-fractional-cmo/https://www.trishussey.com/posts/mark-evans-on-the-rise-of-fractional-cmo/Episode 11 Show Notes This week I'm chatting with Mark Evans, a former journalist turned fractional CMO. Mark and I riff on what it means to be a fractional...Thu, 22 Apr 2021 00:00:00 GMTIndustry InsightsMarketing & ContentAI Tools & Workflowshttps://www.trishussey.com/posts/my-ink-stained-fingers-episode-10-tod-maffin-radio-to-marketing-to-radio-and-back/https://www.trishussey.com/posts/my-ink-stained-fingers-episode-10-tod-maffin-radio-to-marketing-to-radio-and-back/This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journ...Wed, 14 Apr 2021 00:00:00 GMTIndustry InsightsMarketing & ContentAI Tools & Workflowshttps://www.trishussey.com/posts/episode-9-show-notes-jordan-behan-on-repurposing-content/https://www.trishussey.com/posts/episode-9-show-notes-jordan-behan-on-repurposing-content/This week I’m talking with my friend Jordan Behan of Narrate Creative about content, productizing services, and when you should think about outsourcing parts...Wed, 07 Apr 2021 00:00:00 GMTIndustry InsightsMarketing & ContentAI Tools & Workflowshttps://www.trishussey.com/posts/episode-8-show-notes/https://www.trishussey.com/posts/episode-8-show-notes/Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since...Thu, 01 Apr 2021 00:00:00 GMTIndustry InsightsMarketing & ContentAI Tools & Workflowshttps://www.trishussey.com/posts/episode-7-show-notes/https://www.trishussey.com/posts/episode-7-show-notes/I was really excited to finally get a chance to chat with Chuck Frey. We’ve been in each other’s orbits for probably a decade, but we haven’t actually spoken...Tue, 30 Mar 2021 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsMarketing & Contenthttps://www.trishussey.com/posts/episode-6-show-notes/https://www.trishussey.com/posts/episode-6-show-notes/Ever have those fan boy/fan girl moments where you get to talk with someone who you’ve admired for years? Yeah that was this episode. I got to talk with none...Thu, 25 Mar 2021 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsMarketing & Contenthttps://www.trishussey.com/posts/episode-5-show-notes/https://www.trishussey.com/posts/episode-5-show-notes/This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person gro...Tue, 23 Mar 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/weve-lost-our-authenticity/https://www.trishussey.com/posts/weve-lost-our-authenticity/I was thinking about how I approach writing, how I approach what we call blogging now (aka content marketing). It's just not the same. I've noticed the posts...Wed, 17 Mar 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/just-launching-my-ink-stained-fingers-a-new-podcast-on-writing-and-content-marketing/https://www.trishussey.com/posts/just-launching-my-ink-stained-fingers-a-new-podcast-on-writing-and-content-marketing/It’s been a while, but I thought it was time to podcast again I love making podcasts. My first one was my “Walkabout Podcast” I started in 2005 and ran for a...Thu, 11 Mar 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/without-a-content-process-your-content-strategy-will-fail/https://www.trishussey.com/posts/without-a-content-process-your-content-strategy-will-fail/Lack of process is the kryptonite to any content marketing strategy I’ve seen it happen time and time again. People develop a great content strategy then not...Thu, 04 Mar 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/stop-overthinking-seo/https://www.trishussey.com/posts/stop-overthinking-seo/This is how I’ve approached SEO for over a decade. No matter what Google does with its algorithms, the content I write ranks. I follow Matt Cutts’ advice fro...Wed, 03 Mar 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/announcing-the-content-marketing-production-engine-program/https://www.trishussey.com/posts/announcing-the-content-marketing-production-engine-program/In the decade plus I've been doing content marketing for startups, SMBs, and enterprises, there's one sure thing that will derail any content marketing effor...Tue, 02 Mar 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/life-gets-in-the-way/https://www.trishussey.com/posts/life-gets-in-the-way/Life gets in the way. My goal, as I ramp up my content marketing and freelance writing business, was to post here everyday. Following the example of Mark Eva...Tue, 02 Mar 2021 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/coming-soon-content-marketing-production-engine/https://www.trishussey.com/posts/coming-soon-content-marketing-production-engine/I'm working on a content creation engine program for SaaS companies. As I've been gathering my thoughts on what makes a great content engine, I've hit on fiv...Mon, 01 Mar 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/get-out-of-your-head/https://www.trishussey.com/posts/get-out-of-your-head/It's hard to write for clients if you're always in your own head. But, not just your head, but your voice. The voice in your head that's speaking while you'r...Fri, 26 Feb 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/let-writers-write-then-edit/https://www.trishussey.com/posts/let-writers-write-then-edit/It's been misattributed to Ernest Hemingway for years, but "write drunk, edit sober" holds a lot more truth than you'd first think. Here's why. While, yes, t...Tue, 23 Feb 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/creating-a-great-and-useful-content-calendar/https://www.trishussey.com/posts/creating-a-great-and-useful-content-calendar/What's your favorite way to build a content calendar? I go between Asana and Trello myself, but more importantly, does your content calendar have everything...Sat, 20 Feb 2021 00:00:00 GMTMarketing & ContentIndustry Insightshttps://www.trishussey.com/posts/whats-stopping-your-publishing/https://www.trishussey.com/posts/whats-stopping-your-publishing/Ever feel like you generate a lot of great content ideas, even have great writers cranking out smart words, but never seem to get anything published? I was t...Wed, 17 Feb 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/whats-your-elevator-pitch/https://www.trishussey.com/posts/whats-your-elevator-pitch/When you have a great app or SaaS product, one of the hardest things to do is just explain it. You know your app the best. You know it inside and out. Every...Sat, 06 Feb 2021 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/closing-one-chapter-starting-another/https://www.trishussey.com/posts/closing-one-chapter-starting-another/Closing One Chapter, Starting Another 2004 - 2014 were great, but everything has to end It’s a sobering experience when you realize that over the past 16 yea...Mon, 23 Mar 2020 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/3-ways-to-start-writing-great-content/https://www.trishussey.com/posts/3-ways-to-start-writing-great-content/Simple things to kick start your content marketing Doesn't matter who you are, marketer or not, you've heard content marketing is the new best practice for a...Thu, 16 Aug 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/how-gaming-the-system-worked-better-for-everyone/https://www.trishussey.com/posts/how-gaming-the-system-worked-better-for-everyone/What Weight Watchers teaches us about motivation Photo by Sean Thomas on Unsplash I've had to keep an eye on my weight since my first (medically supervised)...Tue, 31 Jul 2018 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/stop-playing-content-marketing-roulette/https://www.trishussey.com/posts/stop-playing-content-marketing-roulette/Make a plan, define a goal, and measure the results Photo by Kay on Unsplash There is a lot to starting off your content marketing program that starts off wi...Wed, 25 Jul 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/marketing-is-a-toolbox/https://www.trishussey.com/posts/marketing-is-a-toolbox/Just a set of tools that if you master them, you can market anything Photo by Hunter Haley on Unsplash I’ll put a caveat here at the beginning—I’m a self-tau...Mon, 23 Jul 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/if-you-create-content-to-go-viral-youve-already-failed/https://www.trishussey.com/posts/if-you-create-content-to-go-viral-youve-already-failed/You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or share...Thu, 19 Jul 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/monday-tip-are-you-sure-you-want-to-that/https://www.trishussey.com/posts/monday-tip-are-you-sure-you-want-to-that/And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content...Tue, 10 Jul 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/to-blog-or-not-to-blog-thats-the-wrong-question/https://www.trishussey.com/posts/to-blog-or-not-to-blog-thats-the-wrong-question/Content marketing isn't solely about blogging or about words—It's about connecting Photo by Alejandro Escamilla on Unsplash If you had asked me ten, even fiv...Fri, 06 Jul 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/planning-content-with-a-content-calendar-and-a-free-template/https://www.trishussey.com/posts/planning-content-with-a-content-calendar-and-a-free-template/Use a content calendar to amp up your content marketing strategy Photo by rawpixel on Unsplash I have been writing a good bit about, well, writing and creati...Thu, 05 Jul 2018 00:00:00 GMTIndustry InsightsMarketing & ContentAI Tools & Workflowshttps://www.trishussey.com/posts/3-essential-parts-of-a-winning-b2b-content-strategy/https://www.trishussey.com/posts/3-essential-parts-of-a-winning-b2b-content-strategy/Photo by Austin Chan on Unsplash If you don't have these things, you don't have a strategy, you're just spraying and praying content. Building a content stra...Tue, 03 Jul 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/monday-tip-easy-outlines-with-mind-maps/https://www.trishussey.com/posts/monday-tip-easy-outlines-with-mind-maps/Having even a half decent, mostly complete outline is better than nothing Remember back in high school when you had to write your first term paper? After all...Mon, 02 Jul 2018 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsMarketing & Contenthttps://www.trishussey.com/posts/if-you-write-every-day-you-will-write-crap/https://www.trishussey.com/posts/if-you-write-every-day-you-will-write-crap/Photo by Glenn Carstens-Peters on Unsplash Not all the time, but it will happen. And it’s okay. One of the best pieces of advice experienced writers give new...Fri, 29 Jun 2018 00:00:00 GMTIndustry InsightsMarketing & ContentAI Tools & Workflowshttps://www.trishussey.com/posts/5-essential-power-tools-for-better-blogging-and-writing/https://www.trishussey.com/posts/5-essential-power-tools-for-better-blogging-and-writing/Photo by rawpixel on Unsplash And a few extra tools and tips thrown in for good measure When I wrote my post about creating an ebook in a weekend, I glossed...Thu, 28 Jun 2018 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsMarketing & Contenthttps://www.trishussey.com/posts/so-this-is-gutenberg/https://www.trishussey.com/posts/so-this-is-gutenberg/Photo by Hannes Wolf on Unsplash I used to be right there testing beta versions of WordPress. Even on this, my live, production site. I've been out of that h...Thu, 28 Jun 2018 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/how-to-write-and-publish-an-ebook-over-the-weekend/https://www.trishussey.com/posts/how-to-write-and-publish-an-ebook-over-the-weekend/How hard could it be to publish an ebook in a couple days? Actually, not that hard. As I’ve been freelancing more, I’ve been thinking how to get more busines...Tue, 26 Jun 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/monday-tip-make-email-suck-less/https://www.trishussey.com/posts/monday-tip-make-email-suck-less/SaneBox and Spark bring me close to email nerdvana Yes, yes Slack is awesome. Basecamp is killer and I love Asana. All of these tools are designed to reduce...Mon, 18 Jun 2018 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/fathers-day-gift-guide-for-geek-dads/https://www.trishussey.com/posts/fathers-day-gift-guide-for-geek-dads/10 things a geek dad would like to have that isn't a tie Photo by Juliane Liebermann on Unsplash Not that many of us wear ties any more. I don't think I've h...Wed, 06 Jun 2018 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/why-you-should-hire-me-to-create-your-content/https://www.trishussey.com/posts/why-you-should-hire-me-to-create-your-content/It’s not the years under my belt, it’s how I relate to my audience \[caption id="attachment\5058" align="aligncenter" width="600"\] Ciprian Boiciuc\[/caption...Mon, 04 Jun 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/content-content-get-your-content-here-im-freelancing-again/https://www.trishussey.com/posts/content-content-get-your-content-here-im-freelancing-again/In which our hero, revamps his neglected website, imports content from Medium, and says: “F\ck it, I like being a writer”. I'm back in the freelance writing...Thu, 24 May 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/how-to-plan-a-long-term-content-driven-marketing-strategy/https://www.trishussey.com/posts/how-to-plan-a-long-term-content-driven-marketing-strategy/You see the mountain you need to climb, now how do you get there? “A woman on a ledge high over a wooded valley” by Mike Wilson on Unsplash Let’s get the who...Thu, 17 May 2018 00:00:00 GMTMarketing & ContentIndustry Insightshttps://www.trishussey.com/posts/high-gas-prices-might-be-the-kick-in-the-pants-vancouver-needs/https://www.trishussey.com/posts/high-gas-prices-might-be-the-kick-in-the-pants-vancouver-needs/I’m no economist, but something has to give “Old, vintage and rusty blue gas pump located at a gas station at Los Alamos.” by Tim Mossholder on Unsplash One...Wed, 09 May 2018 00:00:00 GMTIndustry InsightsLeadership & Teamshttps://www.trishussey.com/posts/in-defense-of-a-diverse-reading-list/https://www.trishussey.com/posts/in-defense-of-a-diverse-reading-list/I can’t tell you what sources I read, that’s not how it works Photo by Claudia on Unsplash One of the secrets to being a professional blogger (aka Content Ma...Mon, 07 May 2018 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsMarketing & Contenthttps://www.trishussey.com/posts/five-tips-for-giving-a-great-presentation/https://www.trishussey.com/posts/five-tips-for-giving-a-great-presentation/Or talk or speech or keynote. “A close-up of a microphone with a group of people in the blurred background” by Kane Reinholdtsen on Unsplash Here’s my trial...Wed, 02 May 2018 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/is-that-a-trick-question/https://www.trishussey.com/posts/is-that-a-trick-question/Interview questions are trick question, the trick is giving the answer you want Photo by Ian Schneider on Unsplash I’ve been doing a lot of interviews in the...Tue, 01 May 2018 00:00:00 GMTIndustry InsightsLeadership & Teamshttps://www.trishussey.com/posts/what-to-do-when-the-creative-well-runs-dry/https://www.trishussey.com/posts/what-to-do-when-the-creative-well-runs-dry/Dig another well, of course Photo by Antony Xia on Unsplash We use the creative well as a metaphor for where creativity comes from. With the exception of fol...Tue, 01 May 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/sometimes-simple-is-better-than-complicated/https://www.trishussey.com/posts/sometimes-simple-is-better-than-complicated/Stripping something down to the basics highlights skill and technique \[video width="852" height="480" mp4="https://media.trishussey.com/sim...Sun, 29 Apr 2018 00:00:00 GMTIndustry InsightsAI Tools & WorkflowsMarketing & Contenthttps://www.trishussey.com/posts/what-did-you-create-when-you-were-a-kid/https://www.trishussey.com/posts/what-did-you-create-when-you-were-a-kid/I created worlds of adventures, my daughter creates entire houses “A Great figurine from Guardians of The Galaxy and cactus plants sitting on a desk at Four...Sun, 29 Apr 2018 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/a-managers-job-is-to-raise-the-team-up/https://www.trishussey.com/posts/a-managers-job-is-to-raise-the-team-up/Their own career will be just fine for it “Several people fist bumping over a busy workspace” by rawpixel.com on Unsplash I caught a post today on LinkedIn t...Fri, 27 Apr 2018 00:00:00 GMTIndustry InsightsLeadership & Teamshttps://www.trishussey.com/posts/the-facebook-debacle-proves-we-still-suck-at-explaining-tech/https://www.trishussey.com/posts/the-facebook-debacle-proves-we-still-suck-at-explaining-tech/And by we I mean us techies, geeks, and social media experts Photo by Tom Sodoge on Unsplash There have been a lot of great posts on Facebook’s privacy debac...Thu, 26 Apr 2018 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/sometimes-you-have-to-call-bullsht/https://www.trishussey.com/posts/sometimes-you-have-to-call-bullsht/Photo by Tobias Cornille on Unsplash When the assumption so flawed you really don’t have any choice or How I discovered my superpower and will no longer apol...Wed, 25 Apr 2018 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/five-steps-to-level-up-your-marketing/https://www.trishussey.com/posts/five-steps-to-level-up-your-marketing/Photo by Alex Grodkiewicz on Unsplash I’ve been talking with a lot of companies lately, and here’s what I’ve seen going right During my job hunt I’ve had a c...Fri, 02 Mar 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/im-not-going-to-start-the-next-awesome-cooking-blog/https://www.trishussey.com/posts/im-not-going-to-start-the-next-awesome-cooking-blog/Sure I want to, but that isn’t the point Photo by Todd Quackenbush on Unsplash I love to cook. My mom taught me how to make her spaghetti sauce when I was 13...Fri, 02 Feb 2018 00:00:00 GMTIndustry InsightsMarketing & Contenthttps://www.trishussey.com/posts/coming-out-of-hiatus-and-other-stuff-too/https://www.trishussey.com/posts/coming-out-of-hiatus-and-other-stuff-too/Kinda hiatus, but more like life got in the way A beacon cutting through the crap I realized this morning while I was sending out my “portfolio” for a job ap...Tue, 16 Jan 2018 00:00:00 GMTIndustry InsightsLeadership & TeamsMarketing & Contenthttps://www.trishussey.com/posts/canada-may-be-the-last-bastion-of-a-free-internet/https://www.trishussey.com/posts/canada-may-be-the-last-bastion-of-a-free-internet/Let’s hope it stays that way As the FCC in the U.S. threatens to dismantle net neutrality, the Independent reports the in the U.K. Theresa May may just censo...Fri, 19 May 2017 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/is-new-and-shiny-enough-to-change-things/https://www.trishussey.com/posts/is-new-and-shiny-enough-to-change-things/Does it matter if it isn’t? Photo by Gary Ullah. Lots of folks are talking about Mastodon, yes myself included, and over the past 24 hours I’ve seen more tha...Thu, 13 Apr 2017 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/communication-is-the-glue-between-you-and-your-customers/https://www.trishussey.com/posts/communication-is-the-glue-between-you-and-your-customers/Not how to be sticky, but how to join and connect people Photo by Sam Cat This is something that I grapple with on a daily basis. My job, as you can see, is...Wed, 12 Apr 2017 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/innovation-requires-knowing-it-can-be-done/https://www.trishussey.com/posts/innovation-requires-knowing-it-can-be-done/How do you build more when you don’t think there is a place for more? I was chatting with Marshall Kirkpatrick about apps and what we’re up to. I think Marsh...Tue, 11 Apr 2017 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/mastodon-isnt-the-end-of-twitter-its-the-begining/https://www.trishussey.com/posts/mastodon-isnt-the-end-of-twitter-its-the-begining/Remember needing several email accounts back in the day? If you thought Twitter droppings were bad… Yes, like all my geeky tech brethren I’ve opened a Mastod...Thu, 06 Apr 2017 00:00:00 GMTIndustry InsightsAI Tools & Workflowshttps://www.trishussey.com/posts/the-customer-experience-of-getting-my-car-fixed/https://www.trishussey.com/posts/the-customer-experience-of-getting-my-car-fixed/A few simple things would have made things much better. I needed to get the driver’s-side side mirror fixed on my wife’s car. It had been bashed and wouldn’t...Mon, 13 Mar 2017 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/its-all-about-the-whiteboards/https://www.trishussey.com/posts/its-all-about-the-whiteboards/I write a lot of stuff. And it all starts with a blank piece of glass I’ve been on a bit of a writing tear of late. Which is good because writing is literall...Fri, 20 Jan 2017 00:00:00 GMTIndustry Insightshttps://www.trishussey.com/posts/technology-isnt-going-to-fix-work/https://www.trishussey.com/posts/technology-isnt-going-to-fix-work/It’s up to us to figure this stuff out first I read a lot of Signal v. Noise. Even if I don’t use Basecamp at work, I connect with what Jason Fried and DHH s...Tue, 17 Jan 2017 00:00:00 GMTIndustry Insights