I Turn Complex Tech into Real-World Strategy

Hi, I'm Tris Hussey.

I’ve spent over 20 years at the intersection of technology, content, and strategy. From the early days of blogging and Web 2.0 to today's generative AI revolution, my mission has always been the same: demystify technology so people and businesses can use it to thrive.

"Your team doesn't just need AI tools — they need an AI strategy and the confidence to use them effectively."

I work with mid-sized businesses, marketing teams, and executives who are overwhelmed by the speed of AI innovation. I help you cut through the hype, evaluate what actually works, build custom prompt libraries and workflows, and train your staff to deliver measurable ROI.

Credentials & Experience

• Chartered Marketer (CM): Certified by the Canadian Marketing Association, adhering to rigorous strategic and ethical standards.
• 20+ Years in Tech & Digital Media: Managed digital teams, built content engines, and led digital transformation across startups, higher education, and public sector organizations.
• Author of 3 Best-Selling Tech Books: Published by Wiley and Que on blogging, WordPress, and digital communication.
• Instructor at UBC & BCIT: Taught web analytics, blogging, and digital marketing courses at the University of British Columbia and BCIT.

My Approach to AI

I don't believe in replacing human talent with cheap automation. I believe in AI enablement — using AI as a thought partner and multiplier so your creative and strategic thinkers can focus on high-impact work.