
Just pick an AI model and start already
Every major AI model is genuinely good now. Stop agonizing over Claude vs. Gemini vs. ChatGPT, pick the one you like or already have access to, and start experimenting.
Your team has AI tools. They don't have an AI strategy. I help mid-sized businesses move from random experimentation to real results — with clear roadmaps, hands-on training, and workflows that actually stick.
Whether you need high-level strategy, team upskilling, or hands-on workflow integration, I help you build AI capabilities that stick.
Build a realistic AI roadmap tailored to your business goals. Audits, tool evaluation, governance, and executive advisory.
Learn More →Interactive virtual or live training sessions for marketing and leadership teams. Custom 2-hour learning accelerators to full-day intensives.
Learn More →Hands-on integration of AI into your daily marketing and operational engine. Custom prompt libraries, SOPs, and tool setup.
Learn More →By auditing existing editorial pipelines and introducing custom AI editing workflows, we reduced production turnaround by 60% while achieving a 72% listen-through rate on audio/podcast content.
Read Case Study & Strategy →"Tris showed me how AI can act as a catalyst to finally bring big ideas to life. I walked away with a clear roadmap and a toolkit of possibilities. If you're looking to bridge the gap between vision and reality, I highly recommend his tuition."
"This workshop answered so many questions for me as a content marketer... he ensured we were getting value from the information and understood clearly how we can leverage AI platforms as partners in our work."
"Few content marketers engage with AI as thoughtfully as Tris. In this workshop, he shares impactful prompts that he spent months refining and gives you space to learn by applying them."
"I turn complex tech ideas into strategy and content that moves the needle."
As a Chartered Marketer (CM), author of 3 best-selling tech books, and instructor at UBC and BCIT, I've spent over two decades helping organizations adopt new technology. Today, I work with business leaders to turn AI from a distraction into a superpower.

Every major AI model is genuinely good now. Stop agonizing over Claude vs. Gemini vs. ChatGPT, pick the one you like or already have access to, and start experimenting.

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Setting up GitHub and choosing your AI-enabled coding toolset I can’t code my way out of a wet paper bag. I’ve tried. I’ve lived through the eras of Perl, Ja...
Let me help you build a clear strategy, upskill your staff, and automate tedious workflows.