My AI-enabled Process to Make a Marketing Lead Magnet in an Afternoon
I went down a rabbit hole so you don't have to. I’m going to give you fair warning before we start. The process I went through to make this lead magnet was r...
Category Archive
Marketing & Content
Curated insights and guides focused on marketing & content.
Vibe coding games isn’t frivolous, it’s essential
Learning by doing to see what’s possible I started “vibe coding” before I even knew the term. My first foray was moving multivariate stats analysis of podcas...
Solving My Problems First
If you want to really understand what AI can do, you have to do it for yourself first. No, this post isn’t about me working through mental/emotional baggage...
Are you a carriage maker or a car dealer?
Henry Ford showed the world how to make things, now AI is unmaking them One of the themes I talked about in my post about the state of finding and hiring for...
5 Reasons Why Your Content Engine Is Failing
If you want your company to even have a chance of getting its message out, you have to create great content. The definitions of what “great” and “content” me...
Why You Need Me to Write for You
I'm just going to put this out there, I see a lot of people looking for a copywriter/content marketer/word wizard to boost/start/lead their content marketing...
The Secret to Success is Reinvention
I gave a career day talk at Imagine High, the local arts and technology high school here in Chilliwack. This is the kind of school where the kids who don't f...
Here we are, all over again
You might say I’m a bad blogger. I talk about writing everyday. I talk about what it takes to keep improving your craft. And yet, my blog here has languished...
Mark Evans on the rise of fractional CMO, LinkedIn, and storytelling
Episode 11 Show Notes This week I'm chatting with Mark Evans, a former journalist turned fractional CMO. Mark and I riff on what it means to be a fractional...
My Ink Stained Fingers Episode 10: Tod Maffin Radio to Marketing to Radio and Back
This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journ...
Episode 9 Show Notes: Jordan Behan on Repurposing Content
This week I’m talking with my friend Jordan Behan of Narrate Creative about content, productizing services, and when you should think about outsourcing parts...
My Ink Stained Fingers Episode 8 Show Notes: Sheldon Levine and the data that fuels content
Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since...
My Ink Stained Fingers Episode 7 Show Notes: Mind mapping and writing. Almost as good as chocolate and peanut butter
I was really excited to finally get a chance to chat with Chuck Frey. We’ve been in each other’s orbits for probably a decade, but we haven’t actually spoken...
My Ink Stained Fingers Episode 6 Show Notes: Brett Terpstra and creating tools for writers
Ever have those fan boy/fan girl moments where you get to talk with someone who you’ve admired for years? Yeah that was this episode. I got to talk with none...
My Ink Stained Fingers Episode 5 Show Notes: The Most Vibrant Content Marketing Group You'll Ever Find
This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person gro...
We've lost our authenticity.
I was thinking about how I approach writing, how I approach what we call blogging now (aka content marketing). It's just not the same. I've noticed the posts...
Just Launching: My Ink Stained Fingers A New Podcast On Writing And Content Marketing
It’s been a while, but I thought it was time to podcast again I love making podcasts. My first one was my “Walkabout Podcast” I started in 2005 and ran for a...
Without a content process your content strategy will fail
Lack of process is the kryptonite to any content marketing strategy I’ve seen it happen time and time again. People develop a great content strategy then not...
Stop Overthinking SEO
This is how I’ve approached SEO for over a decade. No matter what Google does with its algorithms, the content I write ranks. I follow Matt Cutts’ advice fro...
Announcing the Content Marketing Production Engine Program
In the decade plus I've been doing content marketing for startups, SMBs, and enterprises, there's one sure thing that will derail any content marketing effor...
Coming Soon: Content Marketing Production Engine
I'm working on a content creation engine program for SaaS companies. As I've been gathering my thoughts on what makes a great content engine, I've hit on fiv...
Get Out of Your Head
It's hard to write for clients if you're always in your own head. But, not just your head, but your voice. The voice in your head that's speaking while you'r...
Let writers write, then edit
It's been misattributed to Ernest Hemingway for years, but "write drunk, edit sober" holds a lot more truth than you'd first think. Here's why. While, yes, t...
Creating a Great-and useful-Content Calendar
What's your favorite way to build a content calendar? I go between Asana and Trello myself, but more importantly, does your content calendar have everything...
What's Stopping Your Publishing
Ever feel like you generate a lot of great content ideas, even have great writers cranking out smart words, but never seem to get anything published? I was t...
What's Your Elevator Pitch?
When you have a great app or SaaS product, one of the hardest things to do is just explain it. You know your app the best. You know it inside and out. Every...
3 Ways to Start Writing Great Content
Simple things to kick start your content marketing Doesn't matter who you are, marketer or not, you've heard content marketing is the new best practice for a...
Stop Playing Content Marketing Roulette
Make a plan, define a goal, and measure the results Photo by Kay on Unsplash There is a lot to starting off your content marketing program that starts off wi...
Marketing Is A Toolbox
Just a set of tools that if you master them, you can market anything Photo by Hunter Haley on Unsplash I’ll put a caveat here at the beginning—I’m a self-tau...
If you create content to go viral, you’ve already failed
You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or share...
Monday Tip: Are you sure you want to that?
And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content...
To Blog or Not To Blog, That's the Wrong Question
Content marketing isn't solely about blogging or about words—It's about connecting Photo by Alejandro Escamilla on Unsplash If you had asked me ten, even fiv...
Planning Your Content with a Content Calendar (Free Downloadable Template)
Use a content calendar to amp up your content marketing strategy Photo by rawpixel on Unsplash I have been writing a good bit about, well, writing and creati...
3 Essential Parts of a Winning B2B Content Strategy
Photo by Austin Chan on Unsplash If you don't have these things, you don't have a strategy, you're just spraying and praying content. Building a content stra...
Monday Tip: Easy Outlines with Mind Maps
Having even a half decent, mostly complete outline is better than nothing Remember back in high school when you had to write your first term paper? After all...
If You Write Every Day, You Will Write Crap
Photo by Glenn Carstens-Peters on Unsplash Not all the time, but it will happen. And it’s okay. One of the best pieces of advice experienced writers give new...
5 Essential Power Tools for Better Blogging and Writing
Photo by rawpixel on Unsplash And a few extra tools and tips thrown in for good measure When I wrote my post about creating an ebook in a weekend, I glossed...
How to Write and Publish an Ebook Over the Weekend
How hard could it be to publish an ebook in a couple days? Actually, not that hard. As I’ve been freelancing more, I’ve been thinking how to get more busines...
Why You Should Hire Me To Create Your Content
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Content! Content! Get Your Content Here! I’m Freelancing Again.
In which our hero, revamps his neglected website, imports content from Medium, and says: “F\ck it, I like being a writer”. I'm back in the freelance writing...
How To Plan A Long-Term, Content-Driven Marketing Strategy
You see the mountain you need to climb, now how do you get there? “A woman on a ledge high over a wooded valley” by Mike Wilson on Unsplash Let’s get the who...
In Defense of a Diverse Reading List
I can’t tell you what sources I read, that’s not how it works Photo by Claudia on Unsplash One of the secrets to being a professional blogger (aka Content Ma...
What To Do When The Creative Well Runs Dry
Dig another well, of course Photo by Antony Xia on Unsplash We use the creative well as a metaphor for where creativity comes from. With the exception of fol...
Sometimes simple is better than complicated
Stripping something down to the basics highlights skill and technique \[video width="852" height="480" mp4="https://media.trishussey.com/sim...
Five Steps to Level Up Your Marketing
Photo by Alex Grodkiewicz on Unsplash I’ve been talking with a lot of companies lately, and here’s what I’ve seen going right During my job hunt I’ve had a c...
I’m Not Going To Start The Next Awesome Cooking Blog
Sure I want to, but that isn’t the point Photo by Todd Quackenbush on Unsplash I love to cook. My mom taught me how to make her spaghetti sauce when I was 13...
Coming out of hiatus and other stuff too
Kinda hiatus, but more like life got in the way A beacon cutting through the crap I realized this morning while I was sending out my “portfolio” for a job ap...