The 5 Ps of AI Adoption
It takes five things to make AI work at work: preparation, practicality, purpose, people, and patience I gave a talk on AI recently, and as I was answering q...
Thought Leadership
Articles & Insights
Exploring AI strategy, content marketing engines, and business technology.
Your Marketing Isn’t Working Because Your Brain Has Too Many Tabs Open
You can’t juggle it all and expect to have space to think about anything. Maybe a fractional CMO is the answer? Your day starts with a crisis in sales. Then...
Content Calendars, Planning, and AI Work Slop
Yes, you can use AI for content calendars and planning, but that's not the whole thing. I saw a great post on LinkedIn today by Rachel Sparacio-Foster that j...
No random acts of marketing
It’s process, not AI, that fixes this (but AI can help) Every marketing team is guilty of this, doesn’t matter if you’re one person or 100. Random acts of ma...
Reaching the end of the DMSC Chartered Marketers Course—Successfully
It wasn’t what I expected; it was better This essay was the last—non-graded—assignment to complete all my coursework to earn my Chartered Marketer designatio...
I’ll never go back to learning the same way again
Being part of the Chartered Marketers Program opened my eyes to what AI-powered learning can really be like. And it’s awesome. Plus a new, free workshop for...
Hi I’m Tris, and I’m a prompt hoarder
Endless inspiration, but you have to give back too I love finding and collecting prompts. Organizing them is something else entirely—I’m using Javelin now, t...
Smashing the Machines in Portland Won’t Stop the Future
Smashing the Machines in Portland Won’t Stop the Future Last week in Portland, Oregon, something happened that felt ripped from the history books. A reaction...
We need more than AI answers, we need AI guides
We aren't going to get better AI adoption by just winging it Navigating the AI Maze: Why Every Marketing Team Needs a Guide A couple of fantastic posts from...
ChatGPT-5 Is Here, But Let’s Not Distracted by the Shiny New Thing
Just because because the hammer is fancy, doesn't mean it's better Disclosure: I created a prompt do be a co-writer for me. It’s trained on my style, my quir...
Announcing My First Hands-on AI Workshop
I am extremely excited to announce the official launch of my hands-on AI for Content Marketers Workshop. This workshop was born out of the work I did develop...
Vibe coding games isn’t frivolous, it’s essential
Learning by doing to see what’s possible I started “vibe coding” before I even knew the term. My first foray was moving multivariate stats analysis of podcas...