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Writing Web Copy That Works

By Tris Hussey••1 min read
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Archive Notice: This article was published prior to 2017. Some links, product references, and recommendations may be outdated.

If you write for the web read this article. Ms Dwyer makes excellent points (many of which I am going to apply to my redesigned site soon), the only one I am waffling on is writing in first and second person. Common business practice is to write in the third person for things like “Larix Consulting believes that technology is not the solution to all problems.” While saying “I believe that technology is not the solution to all problems” is personal, is it less professional?
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Writing Web Copy That Works

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About Tris Hussey

Tris Hussey is an AI Enablement Consultant, Chartered Marketer, author of 3 tech books, and higher education instructor. He helps mid-sized businesses turn AI from a distraction into a practical, revenue-generating engine.

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