The Nitty Gritty Behind the Glamour / Help Yourself to a KPI!

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Archive Notice: This article was published prior to 2017. Some links, product references, and recommendations may be outdated.

Sometimes a great web metrics comes around that I know most people can wrap their heads around. This is one of those articles. Here’s the skinny. Develop meaningful Key Performance Indicators (they could’ve actually spelled out the acronym a little sooner) that help you gauge your site’s success. Downloads to sales, whitepapers, page views/session, etc. Then report them clearly and sucintly. Man where was this article three years ago?

The Nitty Gritty Behind the Glamour / Help Yourself to a KPI!

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About Tris Hussey

Tris Hussey is an AI Enablement Consultant, Chartered Marketer, author of 3 tech books, and higher education instructor. He helps mid-sized businesses turn AI from a distraction into a practical, revenue-generating engine.

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