A VC: It's The Feed Stupid
This is completely, 100% true. My feed garners the most views of any other part of my whole website combined (thank you to all subscribers!). So as this VC says, all the time spent on tweaking your template, getting links set up, etc may just be a (small) waste of time. Granted, most folks will just read my feed and click on the link out, but they might visit the site and it should look good.