Coming Soon: Content Marketing Production Engine
I'm working on a content creation engine program for SaaS companies. As I've been gathering my thoughts on what makes a great content engine, I've hit on fiv...
Thought Leadership
Articles & Insights
Exploring AI strategy, content marketing engines, and business technology.
Get Out of Your Head
It's hard to write for clients if you're always in your own head. But, not just your head, but your voice. The voice in your head that's speaking while you'r...
Let writers write, then edit
It's been misattributed to Ernest Hemingway for years, but "write drunk, edit sober" holds a lot more truth than you'd first think. Here's why. While, yes, t...
Creating a Great-and useful-Content Calendar
What's your favorite way to build a content calendar? I go between Asana and Trello myself, but more importantly, does your content calendar have everything...
What's Stopping Your Publishing
Ever feel like you generate a lot of great content ideas, even have great writers cranking out smart words, but never seem to get anything published? I was t...
What's Your Elevator Pitch?
When you have a great app or SaaS product, one of the hardest things to do is just explain it. You know your app the best. You know it inside and out. Every...
Closing One Chapter, Starting Another
Closing One Chapter, Starting Another 2004 - 2014 were great, but everything has to end It’s a sobering experience when you realize that over the past 16 yea...
3 Ways to Start Writing Great Content
Simple things to kick start your content marketing Doesn't matter who you are, marketer or not, you've heard content marketing is the new best practice for a...
How Gaming the System Worked Better For Everyone
What Weight Watchers teaches us about motivation Photo by Sean Thomas on Unsplash I've had to keep an eye on my weight since my first (medically supervised)...
Stop Playing Content Marketing Roulette
Make a plan, define a goal, and measure the results Photo by Kay on Unsplash There is a lot to starting off your content marketing program that starts off wi...
Marketing Is A Toolbox
Just a set of tools that if you master them, you can market anything Photo by Hunter Haley on Unsplash I’ll put a caveat here at the beginning—I’m a self-tau...
If you create content to go viral, you’ve already failed
You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or share...