My Ink Stained Fingers Episode 10: Tod Maffin Radio to Marketing to Radio and Back
This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journ...
Thought Leadership
Articles & Insights
Exploring AI strategy, content marketing engines, and business technology.
Episode 9 Show Notes: Jordan Behan on Repurposing Content
This week I’m talking with my friend Jordan Behan of Narrate Creative about content, productizing services, and when you should think about outsourcing parts...
My Ink Stained Fingers Episode 8 Show Notes: Sheldon Levine and the data that fuels content
Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since...
My Ink Stained Fingers Episode 7 Show Notes: Mind mapping and writing. Almost as good as chocolate and peanut butter
I was really excited to finally get a chance to chat with Chuck Frey. We’ve been in each other’s orbits for probably a decade, but we haven’t actually spoken...
My Ink Stained Fingers Episode 6 Show Notes: Brett Terpstra and creating tools for writers
Ever have those fan boy/fan girl moments where you get to talk with someone who you’ve admired for years? Yeah that was this episode. I got to talk with none...
My Ink Stained Fingers Episode 5 Show Notes: The Most Vibrant Content Marketing Group You'll Ever Find
This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person gro...
We've lost our authenticity.
I was thinking about how I approach writing, how I approach what we call blogging now (aka content marketing). It's just not the same. I've noticed the posts...
Just Launching: My Ink Stained Fingers A New Podcast On Writing And Content Marketing
It’s been a while, but I thought it was time to podcast again I love making podcasts. My first one was my “Walkabout Podcast” I started in 2005 and ran for a...
Without a content process your content strategy will fail
Lack of process is the kryptonite to any content marketing strategy I’ve seen it happen time and time again. People develop a great content strategy then not...
Stop Overthinking SEO
This is how I’ve approached SEO for over a decade. No matter what Google does with its algorithms, the content I write ranks. I follow Matt Cutts’ advice fro...
Announcing the Content Marketing Production Engine Program
In the decade plus I've been doing content marketing for startups, SMBs, and enterprises, there's one sure thing that will derail any content marketing effor...
Life Gets in the Way
Life gets in the way. My goal, as I ramp up my content marketing and freelance writing business, was to post here everyday. Following the example of Mark Eva...