The New Marketing Skill Isn't Prompting. It's Building.
And now we can build even faster and easier than ever—and it's awesome. A friend of mine posted on LinkedIn about running AI workshops with clients. Workshop...
Category Archive
Content Strategy & Marketing
Curated insights and guides focused on content strategy & marketing.
The CRAFT Framework: Practical AI Prompting for Marketers
To get more out of AI, you have to put more into it. CRAFT gives you a framework for giving AI tools the context they need to do the job. Plus bonus free, no...
My AI-enabled Process to Make a Marketing Lead Magnet in an Afternoon
I went down a rabbit hole so you don't have to. I’m going to give you fair warning before we start. The process I went through to make this lead magnet was r...
Subject: NOTICE OF CAPABILITY UPGRADE / ASSET AVAILABILITY
Classification: PUBLIC / NON-SENSITIVE Reference: OPERATION MOVEABLE FEAST Subject: NOTICE OF CAPABILITY UPGRADE / ASSET AVAILABILITY Classification: PUBLIC...
Your Marketing Isn’t Working Because Your Brain Has Too Many Tabs Open
You can’t juggle it all and expect to have space to think about anything. Maybe a fractional CMO is the answer? Your day starts with a crisis in sales. Then...
Content Calendars, Planning, and AI Work Slop
Yes, you can use AI for content calendars and planning, but that's not the whole thing. I saw a great post on LinkedIn today by Rachel Sparacio-Foster that j...
No random acts of marketing
It’s process, not AI, that fixes this (but AI can help) Every marketing team is guilty of this, doesn’t matter if you’re one person or 100. Random acts of ma...
Solving My Problems First
If you want to really understand what AI can do, you have to do it for yourself first. No, this post isn’t about me working through mental/emotional baggage...
5 Reasons Why Your Content Engine Is Failing
If you want your company to even have a chance of getting its message out, you have to create great content. The definitions of what “great” and “content” me...
Why You Need Me to Write for You
I'm just going to put this out there, I see a lot of people looking for a copywriter/content marketer/word wizard to boost/start/lead their content marketing...
Mark Evans on the rise of fractional CMO, LinkedIn, and storytelling
Episode 11 Show Notes This week I'm chatting with Mark Evans, a former journalist turned fractional CMO. Mark and I riff on what it means to be a fractional...
My Ink Stained Fingers Episode 10: Tod Maffin Radio to Marketing to Radio and Back
This week my guest is Tod Maffin (LinkedIn) who I met while he was at the CBC, which came after doing a stint in Marketing, which was preceded by radio journ...
Episode 9 Show Notes: Jordan Behan on Repurposing Content
This week I’m talking with my friend Jordan Behan of Narrate Creative about content, productizing services, and when you should think about outsourcing parts...
My Ink Stained Fingers Episode 8 Show Notes: Sheldon Levine and the data that fuels content
Social media is a strange business. You know people for years, but only as a round picture in your browser. Sheldon Levine and I have known each other since...
My Ink Stained Fingers Episode 5 Show Notes: The Most Vibrant Content Marketing Group You'll Ever Find
This week I have my first guest on the show! Cassandra Jowett is the Senior Director of Marketing at Path Factory. Six years ago she started an in person gro...
We've lost our authenticity.
I was thinking about how I approach writing, how I approach what we call blogging now (aka content marketing). It's just not the same. I've noticed the posts...
Just Launching: My Ink Stained Fingers A New Podcast On Writing And Content Marketing
It’s been a while, but I thought it was time to podcast again I love making podcasts. My first one was my “Walkabout Podcast” I started in 2005 and ran for a...
Without a content process your content strategy will fail
Lack of process is the kryptonite to any content marketing strategy I’ve seen it happen time and time again. People develop a great content strategy then not...
Stop Overthinking SEO
This is how I’ve approached SEO for over a decade. No matter what Google does with its algorithms, the content I write ranks. I follow Matt Cutts’ advice fro...
Announcing the Content Marketing Production Engine Program
In the decade plus I've been doing content marketing for startups, SMBs, and enterprises, there's one sure thing that will derail any content marketing effor...
Coming Soon: Content Marketing Production Engine
I'm working on a content creation engine program for SaaS companies. As I've been gathering my thoughts on what makes a great content engine, I've hit on fiv...
Get Out of Your Head
It's hard to write for clients if you're always in your own head. But, not just your head, but your voice. The voice in your head that's speaking while you'r...
Creating a Great-and useful-Content Calendar
What's your favorite way to build a content calendar? I go between Asana and Trello myself, but more importantly, does your content calendar have everything...
What's Stopping Your Publishing
Ever feel like you generate a lot of great content ideas, even have great writers cranking out smart words, but never seem to get anything published? I was t...
What's Your Elevator Pitch?
When you have a great app or SaaS product, one of the hardest things to do is just explain it. You know your app the best. You know it inside and out. Every...
3 Ways to Start Writing Great Content
Simple things to kick start your content marketing Doesn't matter who you are, marketer or not, you've heard content marketing is the new best practice for a...
Stop Playing Content Marketing Roulette
Make a plan, define a goal, and measure the results Photo by Kay on Unsplash There is a lot to starting off your content marketing program that starts off wi...
Marketing Is A Toolbox
Just a set of tools that if you master them, you can market anything Photo by Hunter Haley on Unsplash I’ll put a caveat here at the beginning—I’m a self-tau...
If you create content to go viral, you’ve already failed
You can’t plan on it. You can’t create for it. I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or share...
Monday Tip: Are you sure you want to that?
And by that I mean anything from blogging to podcasting to video But mostly video and podcasting. When I talk with people about their sites and their content...
To Blog or Not To Blog, That's the Wrong Question
Content marketing isn't solely about blogging or about words—It's about connecting Photo by Alejandro Escamilla on Unsplash If you had asked me ten, even fiv...
Planning Your Content with a Content Calendar (Free Downloadable Template)
Use a content calendar to amp up your content marketing strategy Photo by rawpixel on Unsplash I have been writing a good bit about, well, writing and creati...
3 Essential Parts of a Winning B2B Content Strategy
Photo by Austin Chan on Unsplash If you don't have these things, you don't have a strategy, you're just spraying and praying content. Building a content stra...
If You Write Every Day, You Will Write Crap
Photo by Glenn Carstens-Peters on Unsplash Not all the time, but it will happen. And it’s okay. One of the best pieces of advice experienced writers give new...
Why You Should Hire Me To Create Your Content
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Content! Content! Get Your Content Here! I’m Freelancing Again.
In which our hero, revamps his neglected website, imports content from Medium, and says: “F\ck it, I like being a writer”. I'm back in the freelance writing...
How To Plan A Long-Term, Content-Driven Marketing Strategy
You see the mountain you need to climb, now how do you get there? “A woman on a ledge high over a wooded valley” by Mike Wilson on Unsplash Let’s get the who...
Sometimes simple is better than complicated
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Five Steps to Level Up Your Marketing
Photo by Alex Grodkiewicz on Unsplash I’ve been talking with a lot of companies lately, and here’s what I’ve seen going right During my job hunt I’ve had a c...
I’m Not Going To Start The Next Awesome Cooking Blog
Sure I want to, but that isn’t the point Photo by Todd Quackenbush on Unsplash I love to cook. My mom taught me how to make her spaghetti sauce when I was 13...
Communication is the glue between you and your customers
Not how to be sticky, but how to join and connect people Photo by Sam Cat This is something that I grapple with on a daily basis. My job, as you can see, is...